With over 30 years of experience in the hotel industry, Serge Primeau joined Urgo Hotels & Resorts in 1997 as General Manager of the Residence Inn by Marriott Mont Tremblant Manoir Labelle. He then advanced to Vice President of Operations for Urgo Hotels Canada and led the development, opening, and acquisition of more than 17 hotels throughout the last 20 years. Today, Serge acts as Managing Partner for our growing Canadian portfolio of hotels. He leads a group of highly successful hotels and market leaders of Marriott, Hilton, and IHG full-service and select-service brands, as well as some independent hotels, and he continues to be active in hotel development opportunities.